Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.
1) Have a safe source code by making use of a software escrow
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. All of this could happen to you in just a snap of a finger. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. Just make sure to acquire of such services that are of high quality and are very reliable.