What Ever Happened to the “Marketing” in Affiliate Network Marketing?

I came to affiliate network marketing with a background in teaching. I had no experience in sales and marketing. But my dream was big enough to pursue MLM even though I cringed at the thought of selling.

What I found was that my network marketing company, as well as the industry in general, talks a lot about the quality of their products. I was supposed to be convinced that our products were the best on the market and somehow in believing that marketing would take place naturally and almost automatically.

I did become convinced that we had some of the best products available and that this was not based so much on hype but in reality. However, this did not really help me to sell the products. Why?

I also found that my upline and downline and crossline struggled to market effectively. The vast bulk of their business came from their own personal use. A very small percentage of their profits came through sales to outsiders.

In This Article…

I will try to convince you that marketing is at the heart of any business, let alone affiliate network marketing. Why then is traditional MLM so ineffective at training its people, their fans and representatives, in the skills of marketing? There has got to be a better way. And there is!

I will introduce you to what I have found to be a much more effective way. But where can I get the training to market my companies products effectively when I cannot get it from my own company? These are just some of the questions we will address.

It All Begins with Marketing

We all know that sales and marketing is at the very heart of any business. Without moving goods and making profit, there is no income producing business. It does not matter how good the products are.

Now, I do not want to minimize the importance of selling quality products and I do believe that many of the products sold by affiliate network marketing are exceptionally good. However, quality of product does not sell the product automatically.

Suppose you have the very best vitamins and supplements available. You load them on your truck to deliver them to the store. But your truck breaks down on the way. You are not going to move any of those vitamins and supplements. Your delivery system, the truck, is not working. Marketing is the delivery system of any business; and if you do not have an effective delivery system, it does not matter how good your products are.

This point is evident when we think of McDonald’s. How many of us could not make a better hamburger? And yet, McDonald’s has managed to sell millions of inferior hamburgers because their delivery system, their marketing, is so effective.

Affiliate Network Marketing without the “Marketing”

The delivery system or marketing system we use in traditional network marketing is to approach people one-on-one to “share” our great products with them. We are told to start with our family and friends and then move out to everyone. We are told that “everyone is a prospect” either to join your business opportunity or to use the products. “After all, they do brush their teeth don’t they?”

Just think of it for a moment. How ineffective could one get? We work on one person at a time; and when we do approach them we have no way of knowing if they are looking for what we have to offer. I personally discovered that I had to go through a pile of people to find a few who were interested.

I was told that this is the best way of selling, word of mouth, person to person. What I discovered was that it is not really word of mouth. When you see a good movie and tell your friends about it, and they go to see it in turn, that is “word of mouth” and effective because you have no “vested interest.” But all my family, friends, and others knew right well that I was “selling” and made money off of this. It made me feel awkward offering my products and it made them feel awkward rejecting them if it was something they were not looking for.

Putting “Marketing” Back into Affiliate Network Marketing

There has got to be a better way, a more effective way! After years of following the system with little success because of my loyalty to my company and my upline to do things the way they said, I stumbled across a much better way. I discovered that there was a new way of marketing MLM products as well as MLM opportunities. It was about leveraging the internet. I began to read and stumble towards an answer to my frustration.

I was told that it is not about products or even about compensations plans, but it is really about finding people who are looking. Ann Sieg says, “A prospect that comes to you is infinitely more qualified than anyone you could ever approach yourself.”

She points out that by using the internet in the right way, you can literally sort through thousands of people with an automated marketing system to find those who are truly looking for your product or for your network marketing opportunity.

You have got to understand that I am “technologically challenged” and was born long before the internet was being dreamed about. But I discovered that Ann Sieg, who had been through many of the same struggles as I, along with her team, had put together a training system for people like me. I am currently in the process of getting training in marketing and here is what I have experienced.

First, their training is extremely user friendly, even for those who know little about the internet. It is click by click training, leading one to set up their own business on the internet. Yes, it can be used to promote any product or any MLM opportunity. Second, it is not a one-size-fits-all approach, but one which educates you and encourages you to be creative in the way you build your business. In a way that will capitalize on your strengths and interests.

This approach to putting “marketing” back into affiliate network marketing is called by some “attraction marketing.” The idea is that instead of chasing after prospects for a business opportunity or for a product, you learn to market, that is find the people who are looking. You get them chasing after you for the good that you can offer them. You learn how to “attract” them.

If this interests you, you can check it out very easily by getting a free eBook written by Ann Sieg. See the details below for learning how to obtain it.

Hemorrhoids Medicine – What Works? What Doesn’t?

For many people, the first sign of having hemorrhoids is a terrible tearing pain experienced when having a bowel motion. And for others, bleeding is the first sign of hemorrhoids. Hemorrhoids have many causes, related to poor circulation, excessive straining or a combination of the two.

But for many people, the cause of the hemorrhoids isn’t their main concern: finding a hemorrhoids medicine that works is more of a priority. After all, when you’ve got something that is a literal pain in the butt, looks disgusting and bleeds from time to time, finding something to make it go away (a hemorrhoid solution) is pretty important! This urgency is doubled if you have a Grade 3 (or even a Grade 4) hemorrhoid where you have to follow every trip to the bathroom with a session involving lubricant to give the hemorrhoid a helping hand back into where it belongs.

The doctor is often the first port of call for many people looking for hemorrhoidal medicine. And the doctor is usually more than happy to prescribe a cure for hemorrhoids in the form of creams (and the necessary lubricants). If you have been seeing your doctor with a chronic hemorrhoids problem, then the doctor is more likely not only to prescribe hemorrhoids medicine but also to recommend surgery such as hemorrhoid banding or stapling.

Now, if you’ve ever tried any of the hemorrhoids medicine prescribed by the doctor (or a hemorrhoids medicine bought over the counter at the nearest pharmacy), you have probably used a cream that you apply topically to the hemorrhoid. Sometimes, the hemorrhoids medicinal cure is a suppository, which means you have to apply it inside the anus/rectum. All of the brand-name hemorrhoid medicines works in the same way: they’re painkillers. All they do is ease the pain of hemorrhoids temporarily.

Regular over-the-counter hemorrhoids medicine doesn’t actually work. This hemorrhoids medical cure doesn’t really cure or treat the hemorrhoids at all. That’s like saying that aspirin treats arthritis: it may numb the pain but it doesn’t fix the problem.

Disappointment with regular hemorrhoid cures often makes people turn to home remedies. After all, treatments you can do yourself are usually cheaper than hemorrhoids medical creams you buy. And most home remedies for hemorrhoids give the same level of hemorrhoid relief: all those cold compresses, ice packs and witch hazel infusions numb the pain and sometimes shrink the hemorrhoid.

Other DIY hemorrhoid treatments consider diet, so they aren’t usually considered to be hemorrhoids medicine, unless you follow the old dictum that your food should be your medicine and your medicine should be your food. Eating more fiber is a common “hemorrhoids medicine” suggested by doctors.