Surviving the Threat – How TV Learned to Love the Internet

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When it comes to “old”   media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. The internet is still a content threat, but the TV world, unlike the worlds of music, film and publishing seems to have more quickly understood the pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in and utilized the internet.

Companies that make their living selling content are reeling. Newspapers have been closing at a record rate. The music business is reeling like never before. ITunes has helped reset the playing field, but it’s nothing like it was before. Book publishing has been hit, particularly the brick and mortar bookstores and for the film industry it could just be a matter of time, before the ability to download free content (legal or otherwise) will make a true dent in their profits.

When it comes to “old”  media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. Advertising took a huge hit last year, but the economy was also in the throws of the worst recession since the (strangely named) Great Depression. Just about everyone took a huge hit last year, not just TV ad revenues. But apart from basic economic ebbs and flows, TV seems to be the one form of media that has not only been able to weather the internet threat, but to utilize it.

To quote a recent article in The Economist: “In the final quarter of 2009 the average American spent almost 37 hours a week watching television. Earlier this year 116 million of them saw the Super Bowl-a record for a single program. Far from being cowed by the new  media ,  TV  is colonizing it.” The article goes on to explain how shows like “American Idol” and “Britain’s Got Talent” utilize the net to their advantage. Watchers are constantly messaging one another about such shows on email IM, Facebook or Twitter.

Plus, TV is a reactive media. It doesn’t require much from the viewer. You turn it on, put on the channel you want and there you are. Although many programs are available online, most viewers are not going to do the work it takes to find their programs through nontraditional outlets. The internet is still a content threat, but the TV world, unlike the worlds of music and publishing seems to have more quickly understood the possible pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in creating sites such as Hulu a joint venture of ABC, Fox and NBC; an unlikely partnership, but a smart one.

Other content providers are beginning to understand that the way to fight the internet is not to fight it at all, but to blend with it and make it an extension of their brand and their information outlets, but the TV world is way ahead of the game

Copyright © Anthony Mora 2010

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Verizon FiOS TV Rocks the House

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Verizon FiOS TV (fiber-optic television) is the fastest and largest growing network in the United States! And it keeps spreading becoming even more popular as people stand in the showrooms to find out just how well FiOS stands up against regular television.

People are discovering how clear and close to life Verizon FiOS TV really is. Once you see it for yourself, you will never want to go back to your old TV service providers. The perfectly clear picture is not the only great thing about Verizon FiOS; you get over 200 all digital channels and a very unique home media DVR that offers multi room functions.

The one DVR can record a movie while the family watches TV, then you can set it up at a later date to play the movie in any room in the house. This will save you a lot of money because you only have to have one DVR. You will be able to watch 3 different recorded shows on three different TV sets at once. The plus to having the DVR is that you can record 80 hours of SD programming and 20 hours of High Definition programming. You can also choose the HD Receiver, which allows you to access Verizon FiOS TV’s HD programming. Or you could choose the SD Receiver as an option as well.

You can also view over 14,000 movies every month with the On Demand Options. If you are tired of watching the same old boring TV stations that you see over and over, the On Demand will allow you to watch movies 24/7 if you choose to.

When it comes to the installation, you are treated with the utmost respect and the skilled technicians will be more than happy to set up your entire home and they will not leave until you are completely satisfied. They will explain the process of the installations and everything that you get with it, all for no extra charge.

Verizon FiOS TV gives you several convenient plans, plus you can customize a package to meet your desire. If you prefer, or are unsure what sort of programming you want, you can start with the basic package and customize it at any time in the future. The bundled package include the Verizon FiOS Triple Play and Double Play where you package more than 1 service up to get a better discount. These FiOS packages are most popular because of the maximum savings you will achieve!

Why wait to have the greatest TV set in town, join the rest of the Verizon FiOS community. You can be the talk of your town with your big screen TV and FiOS – which make a great combo. Get the thrill of your life. You will be glad you did. Check to see if you can get Verizon FiOS in your area right now.

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Media Influence – The Effects Media Has on Each of Us – Without Us Being Aware of That

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Many people do not realise how much media affects us in our daily lives. We are literally controlled by media: it determines the way we dress, what we eat and what lifestyle we pursue. Many people spend hours just flicking through channels till their bedtime.

Although we may not realise, it is media that makes us feel the way we feel, which is usually depressed, having no purpose in life and just feeling sad. The more you watch TV or listen to radio news, the more disasters you will hear, e.g. that someone was killed in your neighbourhood or that times are hard. Media forms the way we think and we let the media do this.

From my personal experience I can tell you that I have not watched TV for two years now. As soon as I stopped watching it, I instantly became happier. Instead of watching TV or flicking through newspapers I spent my time reading about how to acquire wealth, how to be healthy and positive. The absence of the influential media changed my life. I became a different person – I stopped gossiping, judging people, I became much more positive and happy. To tell you the truth, I did not have a bad day since I stopped being involved in the media.

But then many would argue that it is impossible to disengage from media as we would be not updated on current situation etc. But I would rather CHOOSE what I wish to be updated on by using on-line search engines, rather than just turn on the TV only to be bombarded by the depressing information.

Why do we always hear more negative than positive information on TV? Why do we feel sad, angry and insecure after watching news? Sometimes I think that society is kept in fear by such ways. Then common people are discouraged to achieve more, to start their own business because the media tells them that now the economic situation is disastrous and many businesses fail. I think it is ridiculous when people take everything that is told for granted.

The way many people live can be summed up in a few sentences: they work for someone else, they go home, eat, watch TV and sleep. Then on weekends they go shopping for cheap stuff to spend all their money in useless ways only to find themselves in debt after a few days of getting salaries. Then they go on vacation for a week or two once a year.

That is not life. That is a horrible loop they are stuck in. To break away from such life means to change habits. Change the habit of listening to media to doing something useful in that time. Reading is always good. Reading how to acquire wealth was my favourite pastime.

If yo do not like to read, buy educational tapes or DVDs, attend seminars. These are interactive and very useful ways to acquire knowledge and change your life. When you stop listening to the media, you will find yourself happier, healthier and wealthier. You will travel much more often, meet interesting people, maybe even start a new relationship. Things will change – I will guarantee you this. Get rid of this negative influence and you will change your life for good.

Do not hesitate to email me with your feedback on my articles! Thank you for taking time to read this post.

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